COVER STORY
Mindful art:
Minimal line illustrations
Ditch traditional perdiod
products - invest in
Sustainable alternatives
with Mira Lou

3.April ‘21
#COVERSTORY
6 minutes
#COVERSTORY
6 minutes
Words by Ivana Coletta
#COVERSTORY
7 minutes
Words by Sophie Badaoui

Picture by @Miraalou
A new creative outlet
.Art has always been at the center of Mira Lou’s life. Born and bred in Berlin, she started practicing different types of art at a very young age. As a child, she used to draw and craft with her mother, which was critical for developing her creativity. Still, she was truthfully able to express herself only when she discovered photography as a teenager. She cultivated her artistic perception by visiting galleries and museums, getting inspired by how different artists communicated through their work. She also connected online with people who shared a similar photography style as hers, which shaped her own work’s identity.

H&M Autunm collection 2021

H&M Recycled collection
Even though she admits that it’s hard to implement this mantra in every area of her life, she highlights the intrinsic connection between her mindful art and sustainability: “Sustainability includes how we treat our planet, but also how we treat all living beings on it. We are one big ecosystem and everything is connected.” After all, she agrees that without sustainability, “the planet will survive after us, but we will not”. For this reason, she carries over sustainable, minimalist habits such as veganism and conscious shopping. She explains, “I try to buy less. In general. If I do need something, I first try to borrow it from a friend. After this I try to get it second hand and my last option is to buy new and as sustainable and long lasting as possible.”

Picture by @Miraalou

Picture by @Miraalou
Focus on the Now
When asked about her opinion on fast fashion and what she would change about the fashion industry, she responds “Instead of new trends every year and new collections every week, we should focus on pieces that are timeless and can be worn throughout a lifetime.
The modern fast fashion industry produces tons and tons of waste that pollutes our environment, exploits humanity and brings no genuine happiness. However, she admits that “focusing on sustainability is a luxury” and discusses the necessity for wealthy people to invest their money in “sustainable, fair and ethical labels”, as she sees it as “the only weapon we have against the dirty fashion industry.”
Lastly, as an ultimate lesson, she insists, “As you almost never know how something is going to play out, I would always advise to focus on now”, as she firmly believes that “concentrating on what is currently important to you is always the best option” and that following a passion is never a waste of time.
