Welcome to the leading online destination for a sustainable lifestyle.

Driving a sustainable culture forward

Curating an eclectic mix of high quality, sustainable products, spanning fashion, cosmetics, jewelry, homeware and art, we always strive to enlarge our selection to give you the power to choose sustainable.

Our Story

It all started in Berlin, with a group of friends, a fascination for sustainable lifestyle, and the urge for creation. 

When they came across the numbers of the negative impact of the fashion industry, they couldn’t stand around but needed to do something about it.

They quickly noticed that sustainable fashion was not accessible. A fragmented user experience, long times to research the brands’ practices, and overall little clarity on sustainability claims were some of the problems they faced. 

With a clear mission in mind, they decided to take action and accelerate the transition towards sustainable fashion and lifestyle.

Staiy was born to empower everyday consumers to discover and embrace a more sustainable lifestyle easily and transparently. Staiy gives a voice to all those emerging brands that are striving to work towards building a better tomorrow and who embrace better practices.

To give a new face to sustainability, the core values of aesthetic curation and conscious practices were set. From here the name arises, merging style and sustainability - staiy.

Accelerating the transition towards sustainable fashion and lifestyle

Through the products we feature, the brands we partner with, the projects we invest in and the values we support, we aim at revolutionalizing the fashion ecosystem for a better future.

Our community regroups sustainable brands, designers, artists, experts, influencers and consumers who all strive for the same goal: creating a sustainable culture. Together, we aim to create a flow of knowledge and expertise to educate, inspire and empower one another.


In 2021 alone, our community supported the sustainable fashion ecosystem and contributed to save:

Tucholskystraße 48, 10117 Berlin

Our Concept Store

Our concept store is a collaborative space between Staiy and the eco-conscious accessories label, ZAMT. A place where sustainability, fashion and culture meet to offer you a unique shopping experience. Here, you will have a place to discover over 20 local and international designer brands, as well as a welcoming location where to experience events around sustainability or aperitivo gatherings. We await you from 11 to 19, Monday to Saturday.

Our Magazine

Staiy Edit

Complementing our product selling, Staiy Edit is our educational and cultural hub. From fashion editorials to cover stories to sustainability news, our magazine serves as a place of exchange for knowledge, inspiration and awareness.

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