All Good(s): promoting Dutch innovations for a sustainable future

202030 - The Berlin Fashion Summit

10 october  '22

Reading time: 5 minutes


In early September, 202030 – The Berlin Fashion Summit was hosted in Berlin and addressed the next big thing in sustainable fashion. Of course, the summit could not have happened without its main sponsor. Let’s meet All Good(s), a Dutch brand driving change in the world of sustainability. 


Words by Rebekah Smith 


All Good(s) program in 2020 to promote Dutch material innovations that will help enable a future economy that is sustainable and circular.


Picture by 202030 - The Berlin Fashion Summit


Who is All Good(s)? 

All Good(s) began when “the Embassy of the Netherlands in Berlin, in cooperation with ANCB (and) The Aedes Metropolitan Laboratory, conceptualized a programme on Dutch and German innovations in material design – considering raw materials, techniques and application – to enable a sustainable and circular economy”, according to the team. The goal of the programme is to support the exchange of knowledge and connection between disciplines for Dutch and German leaders in the industry. 


Our world is in a climate emergency, and innovators are the primary leaders to help us through this crisis. Circularity may be the environmental and economic cure-all, and the Netherlands is a forerunner of circularity. The Dutch have long embraced the circular and regenerative material design. The Embassy of the Netherlands in Berlin developed the All Good(s) program in 2020 to promote Dutch material innovations that will help enable a future economy that is sustainable and circular. 


All Good(s) program in 2020 to promote Dutch material innovations that will help enable a future economy that is sustainable and circular.


Picture by Niki Nagy


Dutch Perspectives on circular & regenerative material design

The All Good(s) innovator space at 202030 – The Berlin Fashion Summit showcased state-of-the-art Dutch innovation that demonstrated how diversely impactful material design can be. It also highlighted the role that material design can play in unfolding a regenerative transformation, which is the next big thing in sustainable fashion and the theme of 202030.


The expo ran from 05/09/2022 to 07/09/2022 at the Colosseum Berlin. On 06/09/2022, All Good(s) innovators shared their thoughts in a panel talk: All Good(s): Dutch and German Perspectives on Circular Material Innovations. The panel showcased Sandra Nicoline Nielsen from A New Kind of Blue, a Berlin-based material and product design studio. Femke Zijlstra, a leader in sustainable business development in the field of textile products and operations, and Simon Angel, Sustainable Innovations curator, were also part of the panel.


All Good(s) program in 2020 to promote Dutch material innovations that will help enable a future economy that is sustainable and circular.


Picture by Paul G


Who's who of the exhibited innovators

All Good(s) showcased five innovators in their innovator space at 202030: Michelle Baggerman, A New Kind of Blue, Studio Sarmite, StudioTjeerd Veenhoven and RAW COLOR. 


Michelle Baggerman is innovating the inventive qualities of textile craftsmanship and its socio-cultural ability to preserve traditional knowledge of local craft communities in Mexico and Japan through the skillful subversion of the single-use plastic bag. 

Tim van der Loo and Sandra Nicoline Nielsen are part of the studio A New Kind of Blue, and they are innovating the world of sustainable denim. Loo and Nielsen demonstrate how new forms of circular innovation and local fabrication within the field of denim are able to give waste a new value while also redefining aesthetic norms. 

Studio Sarmite is also transforming unrecyclable fibers into new, intricate materials that support circular fashion. Through their diverse mix of colors and material composition, Studio Sarmite is working to regenerate material culturally and ecologically. 

Meanwhile, Studio Tjeerd Veenhoven is focusing on bio-based research and experimentation to support carbon freedom in fashion. They are seeking carbon-positive alternatives to conventional, negative-impact materials that prevail in the fashion industry. 

Moreover, RAW COLOR seeks to enlighten the fashion and innovation industries by showing how textiles can become powerful and effective tools to raise awareness on climate change, as well as stimulate regenerative behavioral change on a cultural level.


All Good(s) was the main sponsor of 202030 – The Berlin Fashion Summit and for good reason. The Dutch/German collaboration is bringing science and innovation to the world of sustainable fashion by showcasing start-up innovators and connecting the public with professionals in a range of innovative fields that impact science, fashion and the climate emergency. 


All Good(s) is an initiative for the sustainability and circularity of our future starting with techniques that are already being learned. The Dutch design supports an economy that is “all circular, all together, all good(s).” If you want to know more about 202030 – The Berlin Fashion Summit, click here.