Green-hushing: why companies are keeping quiet about their environmental responsibility

Green-hushing: why companies are keeping quiet about their environmental responsibility

If you’re a conscious fashion consumer who cares about sustainability, chances are you’ve heard about green-washing, the problem where companies make people believe they’re environmentally responsible. Staiy’s done some research on the other end of the spectrum, green-hushing. What does it mean and why is it spread among companies?
Under the slogan “Earth is now our only shareholder,” Patagonia’s founder Yvon Chouinard has donated his brand to fight the climate crisis.

Capitalism: the only mountain that Yvon Chouinard would never climb

Under the slogan “Earth is now our only shareholder,” Patagonia’s founder Yvon Chouinard has donated his brand to fight the climate crisis. If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have, and he demonstrated that there’s a lot we can do.
Does your company incorporate sustainability?

Does your company incorporate sustainability?

With the growing risks of climate change, the importance of companies transitioning to sustainable practices is ever-increasing. If you’re asking if it’s possible to recognize firms that have sustainable business models, the answer is yes. Here’s how.