Our vision

Sustainability is the new standard.

We are driving sustainable culture forward.

Sustainability is our core.

Sustainability is at the core of everything we do at Staiy, and it should be at the core of everything you do in your life. We are here to introduce you to new ways to incorporate sustainability through innovative practices and a conscious mindset.


We value people’s work and are committed to respect their rights and dignity. We ensure that our partnering brands stand for fair living wages and working conditions, as well as responsible and artisan productions.


Our planet is our home and we care to preserve it and cherish it by partnering with brands whose environmental goals, such as saving resources, reducing waste and opting for responsable materials and production, align with ours.


Staiy regroups brands that understand the fundamentality of creating value that goes beyond the financial aspect, and focuses on the socio-economic aspect. This includes employment creation, innovation support, and respect for local and international organizations.

Our targets

In 2015, the UN Member States adopted the 17 Sustainable Development Goals (SDGs) to end poverty, gender-based discrimination and the climate crisis, among others, by 2030. At Staiy, we decided to prioritize the following goals: Access to Clean Water, Decent Work and Economic Growth, Responsible Consumption and Production, Climate Action and Life on Land. These SDGs are important references when it comes to evaluating our brands and setting up our strategies.

Goal 6: Access to Clean Water
— Target: Improve water quality by reducing pollution, eliminating dumping and minimizing release of hazardous chemicals and materials, halving the proportion of untreated wastewater and substantially increasing recycling and safe reuse globally.
Goal 8: Decent Work and Economic Growth
— Target: Take immediate and effective measures to eradicate forced labour, end modern slavery and human trafficking and secure the prohibition and elimination of the worst forms of child labour, including recruitment and use of child soldiers. By 2025, end child labour in all its forms.
Goal 12: Responsible Consumption and Production
— Target: Achieve the sustainable management and efficient use of natural resources.
Goal 13: Climate Action
— Target: Strengthen resilience and adaptive capacity to climate-related hazards and natural disasters in all countries.
Goal 15: Life on Land
— Target: Ensure the conservation, restoration and sustainable use of terrestrial and inland freshwater ecosystems and their services, in particular forests, wetlands, mountains and drylands, in line with obligations under international agreements.

Our partnerships

Every year, humanity uses more natural resources than what Earth can generate. Simply put, every year, we would need more than a planet Earth to fill our needs. In 2021, Earth shooting day was the 29th of July. It is estimated that if we follow our production pace by 2050, we will need to double the resources that our planet can produce in one year. It is time to give back to our Mother Earth. Staiy has joined forces with two organizations to support nature and people.

Our Sustainability Evaluation

Our Sustainability Report

Visit our annual report on sustainability. We kindly invite you to check out and read our 2020 sustainability report, as we believe knowledge, transparency and communication are key to reach our goals in this industry. As for our 2021 sustainability report, it is coming soon!