Tales of Anyday is based in Copenhagen. Most of production takes place in labels own studio in Christianshavn area of Copenhagen. And some of the items are produced in Latvia under fair working conditions at a small production facility, where close communication and transparent relationship can easily be maintained and ensured. All materials used in Tales of Anyday styles are carefully selected and environmental factors are always taken into consideration when making the decisions. Tales of Anyday work mainly with GOTS certified organic cotton, linen and upcycled materials. Tales of Anyday strives to create products that are sustainable and can become a part of a conscious wardrobe and lifestyle. However, one of the aims of the label is to break this dreadful association that sustainable means brown and boring. Because, no, sustainable means fun, appealing, flattering and long lasting.