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About Nuuwai

Entrepreneur Svenja Detto founded nuuwaï in Germany to offer people cruelty-free and vegan alternatives to popular leather bags and accessories. By using apple waste from the juice industry, Nuuwaï has achieved a highly sustainable production process, as with their linings, which are made from 100% recycled plastic bottles and fishnets rescued from the ocean. Additionally, each bag is manufactured in a small family-run factory in India, where workers receive fair wages. Delivering innovative urban apparel that adapts to your everyday life, Nuuwaï pieces are designed to make you look fantastic without damaging the environment.
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