Under the slogan “Earth is now our only shareholder,” Patagonia’s founder Yvon Chouinard has donated his brand to fight the climate crisis.

Capitalism: the only mountain that Yvon Chouinard would never climb

Under the slogan “Earth is now our only shareholder,” Patagonia’s founder Yvon Chouinard has donated his brand to fight the climate crisis. If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have, and he demonstrated that there’s a lot we can do.