How we evaluate our brands

Our Brands Sustainability Evaluation

We perform an objective, fact-based evaluation of 124 questions, assessing the degree of sustainability shown by each brand.

Purpose

Our evaluation method

This evaluation serves to provide an objective method to assess a brand’s sustainability commitment and practices, and invites the brand to reflect upon its strengths and weaknesses, encouraging improvement in regards to sustainable and ethical values, production and savoir-faire.

Structure

Under a questionnaire format, structured as open questions and multiple choice questions, Staiy’s brand evaluation is based upon Staiy’s 5 Pillars of Sustainability, which are the main areas of impact of the production process.



Aligned to meet the Sustainable Development Goals (SDGs), our evaluation asks brands to disclose operational information regarding the five areas of impact, as well as certifications when needed. This process determines a brand’s ecological and social footprint, relying on the brand’s transparency and honesty.

Our Areas of Impact

The areas of impact we evaluate in a brand’s production process are water consumption, air pollution prevention, materials innovation, working conditions and finally, the supply chain.

Air, See what you breath

Under the Air Pillar, we dig deep into each brand’s practices and initiatives to lower its gas emissions. We examine a brand’s levels of energy consumption, its use of renewable energies, its emissions from freight transport, its locality of production, its annual item returns, its participation in Carbon Offset projects and its Carbon Neutral deliveries.

Water, an invisible asset, a finite resource

Under the Water Pillar, we measure a brand’s water consumption across the entire supply chain, its reuse of water and location of factories, its filtering of water discharge, its prevention of toxic chemicals, and its preservation of quality waterways for local communities.

Materials, memorable to you, memorable to nature

Under the Materials Pillar, we investigate the brand’s sourcing of raw materials, the percentage of man-made or natural fibers in the product, the percentage of reused, recycled or upcycled items, their initiatives to minimize waste, materials traceability in the supply chain, and the implementation of innovative textiles.

Supply Chain, Eye on where it comes from where it will go

Under the Supply Chain Pillar, we examine the brand’s relation with different tiers of suppliers, suppliers’ adherence to safety and health standards for employees, suppliers’ performance of social audits and promotion of economic inclusion, collaborative water projects in the supply chain, suppliers’ use of renewable energies, Life Cycle Assessment (LCA) and End-of-Life collection mechanism.

Working Conditions, wear your ethics

Under the Working Conditions area, we assess a brand’s fundamental respect of human rights, the health and safety of its workplaces, fair remuneration, child labor eradication, gender equality, the percentage of women in management positions, and a zero-tolerance towards gender-based violence and harassment.

Certifications in Staiy Sustainability Evaluation

The Staiy Sustainability evaluation’s credibility strongly relies on asking brands for the most renowned sustainability international certificates, such as GOTS, GRS, ISO standards and Fair Wear Foundation, and well-known industry indexes, such as the Higg Index.

Read more