Difference between cotton and organic cotton

All about organic cotton

Cotton is known as a thirsty crop and its cultivation results in harmful side effects. So what’s the difference between conventional and organic cotton? Let’s discover why you should switch to organic cotton, the not-quite-perfect yet more sustainable choice.

Ecoolska is a sustainable fashion brand

ECOOLSKA: between nature and balance, virtuality and reality

Ecoolska is one of the first phygital sustainable fashion brands based in Portugal. They create eco-friendly physical clothes as well as digital fashion and NFTs, giving life to the possibility of wearing sustainable innovative clothes in real life and being creative in the digital world.
People Tree is a Fair Trade fashion pioneer and a licensee of FAIRTRADE certification.

Meet People Tree, a fashion pioneer of Fair Trade

While sustainability is a broad term, People Tree has narrowed your search to a great perspective. People Tree is a Fair Trade fashion pioneer and a licensee of FAIRTRADE certification. Let's dive deeper into their store to explore their values.

we created a list of industry certifications you should look for when shopping for sustainable and ethical fashion.

Certifications for sustainable fashion you should look for

When shopping for sustainable products we often face an overload of brands which claim to be mindful of our environment. But how can we know if it's real? To help you,  we created a list of industry certifications you should look for when shopping for sustainable and ethical fashion.
Do you envision sustainably and fairly produced clothing in line with the design, quality and timelessness? WOTE is the destination for you.

WOTE: a brand that calls for water, oceans, trees, and Earth

Do you envision sustainably and fairly produced clothing in line with the design, quality and timelessness? WOTE is the destination for you. The brand’s passion for fashion and aesthetics and an appreciative attitude towards people and the environment accompany its ethics to give the best to you!
Artknit Studios creates beautiful high-quality pieces that are not bound to trends. The knitted styles of the Italian brand are elegant and timeless.

Artknit Studios: where every piece has a story

Artknit Studios creates beautiful high-quality pieces that are not bound to trends. The knitted styles of the Italian brand are elegant and timeless and, thus, were ‘en vogue’ for the last decades and will be for the ones to come.
As an estimated 92 million tonnes of textiles waste is created each year, the conversation around the makeup of materials becomes just as relevant as that of mitigating waste.

An introspective take on notable materials used in the fashion industry

As an estimated 92 million tonnes of textiles waste is created each year, the conversation around the makeup of materials becomes just as relevant as that of mitigating waste. Are you aware of the materials most used in the fashion industry and those ones we should need to switch to instead?
Kuyichi: timeless organic denim

Kuyichi: timeless organic denim

Founded in 2001 by the Solidaridad NGO, Kuyichi Pure Goods is the original organic denim brand. Focused on creating fair opportunities and non-toxic cotton, Kuyichi makes jeans with a timeless style and a truly ethical cradle-to-cradle supply chain.
How to label materials in the fashion industry

How to label materials in the fashion industry

Learn about different clothing materials and how to recognize whether they are actually sustainable or if you have been believing in a myth your whole life.
Look like a peach on the beach with Staiy's go-to summer staples

Look like a peach on the beach with Staiy's go-to summer staples

Check out this quick curated list to find your next favorite go-to summer staples! Get ready to hit the beach in style and enjoy the beautiful sun resting upon your skin as a sweet summer breeze brushes your face!
Our co-founder Adrian Leue shops at Knowledge Cotton Apparel

Our co-founder Adrian Leue shops at Knowledge Cotton Apparel

Everyone should be entitled to freedom of choices which does not exclude what they wear but adopting sustainable fashion and clothing would be beneficial to the ecosystem and nature at large.
The journey from seed to skin with Fibre For Good

The journey from seed to skin with Fibre For Good

Staiy is thrilled to present Fibre For Good, an Australian-based sustainable babywear company established by Carl Ludwig and Fiona Su that offers everyday timeless and high-quality organic natural colour cotton (ONCC) garments that are both easy on the skin and the planet.