Regenerative Fashion- The new trend by SMI
Sand, The Ultimate Solution To Cut World’s Mineral Waste Production
23 MAY ‘22
5 minutes
Words by Varnika Srivastava
Picture by Mike Wilkinson
The Prince of Wales' Sustainable Markets Initiative (SMI) established the new Manifesto, which recently formed the Fashion Task Force with a slew of industry titans.
Picture by Mike Wilkinson
The Prince of Wales' Sustainable Markets Initiative (SMI) established the new Manifesto, which recently formed the Fashion Task Force with a slew of industry titans.
Picture from Apparel Resource
A New Fashion Manifesto
On April 20, 2022, a group of fashion heavyweights including Burberry, Giorgio Armani, Stella McCartney, and Zalando decided to sign a new "Regenerative Fashion Manifesto" aimed at creating a climate- and nature-friendly industry. The Himalayan Regenerative Fashion Living Lab is the first project announced as part of the Manifesto. In the Himalayan areas, the €1 million project will rehabilitate degraded landscapes and regain traditional textile craft skills for local farmers and producers. "The Regenerative Fashion Manifesto is another solid step toward developing a much more sustainable fashion business," Federico Marchetti, Chair of the Fashion Task Force, said. The manifesto is more than just words; it also includes a €1 million programme to restore ruined Himalayan landscapes. "This project will serve as a blueprint for how the fashion industry may move toward a more fair, environmentally friendly future."
Picture from European Policy Center
Picture from Goumbook
The Task Force's second effort is the Regenerative Fashion Manifesto, which follows the deployment of a Digital ID system in October 2021. The Digital ID uses data to inform clients about clothing's sustainability credentials, and the EU Commission has proposed the ID format for the establishment of Digital Product Passports, which will mandate mandatory disclosure of circularity and environmental factors in textile manufacturing.
However, fears come after an examination of some of the most prominent environmental certification programmes for fashion firms found that none of them are fit for purpose, with some delivering "no discernible benefit" over the past decade. The study, conducted by the Changing Markets Foundation, looked at whether the world's most popular fashion certification schemes and multi-stakeholder initiatives required firms to set and achieve sufficiently ambitious goals. It also looked at how much information on product sustainability the schemes supply themselves, as well as how much openness the schemes require from brands.
Picture from European Policy Center
