Carry your gadgets
globally with Groundtruth
27 JUne ‘22
GROUNDTRUTH Global is using new technologies to create bags and accessories that are technical, sustainable, and fashion-forward. Your equipment deserves to be carried safely and across the globe in a bag that is 100% true to you, the planet, and the people who created it.
Words by Rebekah Smith
In the modern age, style and practicality are everything. Georgia, Sophia, and Nina Scott are three sisters who understand this concept on an environmental level. Together, they created GROUNDTRUTH Global and are reinventing the fashion industry by producing bags and accessories that are completely sustainable and work for you.
A good way to carry your items
If you love to work with a camera, explore the outdoors, or simply enjoy sleek, trendy bags that have all the features while making a positive environmental impact, look no further than GROUNDTRUTH’s range of beautiful bags and accessories. With a mission to simultaneously explore and protect the earth, GROUNDTRUTH is intentionally working with designers and manufacturers who understand the need for clean and functional products for today’s technology. Their creations are innovative and exciting, as they use sustainable technology to advance the fashion that carries technology.
Author of the picture
Between their original brand products, the RIKR range, and their collaboration with OceanBottle, GROUNDTRUTH is bringing high-quality, 100% sustainable products to the market with a reputation that precedes them. Having won awards for multiple products and being named in highly reputable magazines, we can’t help but feature some of our favorite products, available for purchase through Staiy.
RIKR Camera Bag
A staple of the RIKR range, the camera bag is cost, wear and fabric-efficient.
This bag measures a total of 3L in volume and fits perfectly in the side access of the RIKR 24L Backpack. The camera bag includes a variety of key features: from a removable lens hammock and interior mesh pockets to recycles YKK NATULON zips, external mesh pockets, and a detachable shoulder strap. It also features side and top zips, which are perfect for on-the-go accessibility. As a bonus, each bag removes 25 plastic bottles from the environment!
RIKR 24L Backpack
The RIKR 24L backpack is large and efficient for every lifestyle.
Its sleek design features a clamshell opening, two separate laptop compartments, side access, a magnetic buckle opening, concealed pockets, key and strap attachments, an integrated side pocket, and semi-detachable hidden straps, among others. Basically, if you can think of it, this backpack probably has it! It even comes with a GROUNDTRUTH Key Chain, soft zipped insert, detachable pouch with strap, and detachable waist belt and sternum strap. As a bonus for this pack, it is trolley sleeve and airport security friendly, and each bag removes 120 plastic bottles from the environment.”
RIKR Technical Tote
The RIKR technical tote may be one of the most beautifully and technically-designed totes on the market.
Named in WIRED’s 2020 Ultimate Christmas Gift Guide, the Technical Tote features a storm-proof top opening zip, separate interior laptop opening, trolley sleeve that turns into a pocket, and a fleece-lined compartment for sunglasses. It also has a detachable shoulder strap, top handles, an integrated side pocket, and semi-detachable hidden straps. This bag measures 15L of sleek storage, and each tote helps to eliminate 80 plastic bottles from environmental waste.
Shopping Tote 2.1
The Shopping Tote 2.1 is as beautiful as it is functional. According to the company’s website, it is a “portrait-format tote bag created from 100% recycled, durable, and easy-to-clean” materials. It features shoulder handles, cut-out handles for easy grab access, and a front exterior pocket. Like all GROUNDTRUTH items, the tote is carbon neutral and packaged in a 100% biodegradable bag. Each bag purchased also removes 10 plastic bottles from the environment.
One of the most groundbreaking, plastic-reducing items on our list is GROUNDTRUTH’s Ocean Water Bottle, created in conjunction with the award-winning OceanBottle.
Ocean Water Bottle
The Ocean Water Bottle is made from non composite materials, recycled stainless steel, and upcycled ocean-bound plastic. It is made to be fully recyclable at the end of its life, and each bottle contributes to the collection of one thousand water bottles from the environment! According to GROUNDTRUTH’s site, the plastic bottles are “collected by locals in areas of the world lacking waste management infrastructure. Through their partner Plastic Bank, collectors exchange plastic waste for things they need such as tuition, money, healthcare, tech goods, and micro finance.” How cool!
The bottles also include a long list of key features: dual opening that creates a drinking cup, anti-leak seal, 180 degree twist cap, easy-carry loop, stainless steel vacuum insulation which keeps hot drinks up to 9 hours and cold drinks up to 18 hours, no sweat exterior, is dishwasher safe, recycled ocean-bound plastic base, NFC activation for future impact, and made completely of BPA-free, sustainable materials. Coming in at 34 euros, it can be a bit pricey for a water bottle, but the greater impact is worth the cost!