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Sustainable consumption, the new normal.

Take a look around. What do you see?

We see vast levels of CO2 emissions are linked to product transportation across long supply chains. We see valued possessions produced at the expense of unfair working conditions. We see the use and manufacturing of different materials disregarding the gravity of a linear production. 

The way we have been producing and consuming can no longer be sustained. Our lifestyles need to change and with that, our culture. Sustainability can and must become integral to our everyday choices. 

At Staiy, we are committed to this transition. To us, such ‘choices’ lie in what we buy and what we wear - how we decide to express ourselves. 

Amidst this ‘crisis’, we see a vibrant and exciting industry that is key to our individuality, personal expression and lifestyle. 

We bring together brands on the cutting edge of such innovation: a sustainable production for a sustainable lifestyle. 

What we must do is elaborate new ways of producing and consuming in order to preserve what we know and love to do, while changing how we do it. Modalities are changed, whilst individual expression is upheld.


How do we select our brands?

At Staiy, we set the bar high in terms of sustainability standards. 

We perform an objective, fact-based evaluation of the degree of sustainability shown by each brand with our Staiy Sustainability Evaluation.

The evaluation is structured using our Five/5 Pillars of Sustainability: Water, Air, Materials, Working Conditions and Commitment. 

Under each pillar, we ask brands to disclose information under different operational areas; we examine their practices to assess their ecological footprint; and we ask for certifications when needed, while relying on the brand’s transparency and commitment to giving us an honest answer. 

Only those brands successfully meeting our standards become a part of the Staiy community. 

How do the Five Pillars matter?


An invisible asset, a finite resource

Water is a very tangible asset, yet a finished product shows no signs of its usage. 

While invisible to us, water is key to our ecosystem’s balance: it is key to life, its presence or absence determining the hardship of entire populations.

Under the Water Pillar, our Staiy Sustainability Evaluation examines each brand according to its levels of water consumption across its entire supply chain. The aim is simple: to recognise this finite resource as infinitely valuable.

 A selection of our evaluation parameters:

  • Levels of water used in production
  • Percentage of water recycled
  • Chemicals used in production
  • Commitment to safeguarding water across suppliers
  • Innovation for less water-intensive practices

Brands that score highly under the Water Pillar understand the multitude of stakeholders connected to it. As such, they take appropriate measures in production. When water is valued, production becomes inevitably more sustainable. 


See what you breath

Permeating the space all around us is air, a mixture of vital atmospheric elements: oxygen, carbon dioxide, and nitrogen.

Air means life, but the air we breathe is polluted. Levels of CO2 in the atmosphere are at the highest ever recorded. 

With the Air Pillar, Staiy Sustainability Evaluation digs deep into each brand’s practices and initiatives to lower its gas emissions. Different areas of production are examined in order to ensure the products we promote in our platform do not contribute to additional sources of pollution.

A selection of our evaluation parameters: 

  • Levels of energy consumption 
  • Use of renewable energies
  • Emissions from freight transport
  • Locality of production  
  • Annual item returns
  • Participation in ‘carbon offset’ projects

From local production to renewable energies, brands that score highly under the Air Pillar demonstrate a significant reduction in their carbon footprint. We stand together with them to make clean air in production the new normal.



Memorable to you, memorable to nature

Materials are what make a product memorable. It is what leaves an impression on people. It is through colors, textures and details that we express and share our individuality.  

The environmental impact of such ‘styles’ are not there for us all to see, from any product’s raw materials, production and waste materials, 

To highlight these aspects, the Materials Pillar evaluates brands in relation to sustainable production processes, waste reduction systems and the implementation of innovative materials.

A selection of our evaluation parameters:

  • Sourcing of raw materials
  • Percentage of manmade or natural fibers in the product
  • Percentage of reused, recycled or upcycled items 
  • Initiatives to minimize waste 
  • Materials traceability in the supply chain
  • Implementation of innovative textiles 

Those who score highly under this pillar know a product’s materials to be a fundamental element of its sustainability. The pieces we feature become memorable not only because they are aesthetically beautiful, but because of how they are produced.



Wear your ethics

Hard work is at the root of our social structure. It is how we achieve self-empowerment, access resources and develop individually as persons. However, because of the value work brings, it is often a source of exploitation and unfair remuneration.

Under the Working Conditions Pillar, we appreciate the fundamental value of people’s work, and as such, we work for it to be respected and protected.  

A selection of our evaluation parameters:

  • Fundamental respect of human rights 
  • Health and safety of workplaces 
  • Fair remuneration
  • Child labor eradication 
  • Gender equality 
  • Percentage of women in management positions
  • Zero-tolerance towards gender-based violence and harassment 

Sustainable and ethical production go hand in hand. No product can be called ‘sustainable’ if the methods of production rely on unfair working conditions. Brands that score highly under this pillar know this to be true and act accordingly. 



Show your motivation

Doing good is contagious. When we are able to give to others, a ripple effect is created, opening doors to opportunities, education, resources, independence, and innovation. 

At Staiy, we acknowledge all forms of industrial production that may destabilize the world’s equilibriums. That is, its ecosystems, the people, and the relation between the two. Our brands recognize this bigger picture and are willing to change their production processes and the motives behind them.

In the final pillar of the Staiy Sustainability Evaluation, we investigate the brand’s commitment to promote and do ‘good’.

A selection of our evaluation parameters:

  • Participation in social projects
  • Engagement with NGOs, profit sharing and other causes
  • Integration of sustainability within management positions
  • Water-related initiatives 
  • Energy-related initiatives
  • Materials-related initiatives
  • Initiatives for fair working conditions

Brands that score highly under the Commitment Pillar understand sustainability in its most complete form: the environment, society and the economy become one. 

The ‘new normal’ at Staiy is sustainability at 360°. Under the Five Pillars, brands make their production, the natural resources used, and the people involved need one deeper condition: sustainability as the new normal.


How are brands evaluated?

Staiy’s evaluation is structured as a questionnaire.

Questions are both quantitative and qualitative. Some are more general and easily applicable to different kinds of producers and industries. Others are tailored to specific sectors and ask about the particular characteristics of each product. The scoring changes according to the question, with some weighing more than others. This is calculated depending on three factors: the relevance of the question in relation to the pillar, the industrial sector we are assessing, and the product the brand produces.

The Sustainable Development Goals (SDGs) are the evaluation’s main textual reference. 

These consist of 17 internationally agreed targets identifying and prioritizing objectives to be achieved by 2030 for sustainable development. 

At Staiy, we make sure to incorporate the SDGs into our evaluation, ensuring Staiy is aligned with internationally agreed standards of values and behaviours.

The SDGs most relevant to us are :

  • Goal 6: Access to Clean Water 
  • Goal 8: Decent Work and Economic Growth 
  • Goal 12: Responsible Consumption and Production 
  • Goal 13: Climate Action 

Our questions also stem from highly renowned organizations, namely the Global Reporting Initiative, CDP and the UN Global Compact. These organizations assess a business’ sustainability performance in relation to climate change and human rights. Other key references for our Staiy Sustainability Evaluation are: World Resources Institute, World Bank, Fashion Industry Pulse, Ellen MacArthur Foundation among many other research papers and scientific reports.

To further define the rank of each question, we research and obtain further relevant evidence from scientific bodies such as the Intergovernmental Panel on Climate Change (IPCC). 

At the end of the evaluation, brands receive our so-called Impact Points for each pillar.

Why do we do this?

The Staiy Sustainability Evaluation has three different scopes. 

Firstly, it provides an objective method to evaluate efforts and practices developed by brands. The evaluation then coherently informs Staiy’s users on the sustainability efforts each partner brand is committed to. Finally, we believe our evaluation to be a starting point for our brands to reflect upon their strengths and weaknesses, in a way that we hope will further improve their practices.


Our partner, One Tree Planted.

Staiy has teamed up with One Tree Planted, the non-profit organization leading global reforestation efforts in collaboration with local communities. 

We find a trusted partner in One Tree Planted. We believe the organisation approaches sustainability in a comprehensive way. Standing together with One Tree Planted, the Staiy community is not only contributing to reforestation efforts around the globe, but supporting a broader social purpose.

The projects. 

Staiy / We support(s) four projects from One Tree Planted:     

  • Empowering women in Rwanda 
  • Restoring the Amazon rainforest in Peru
  • Protecting endangered wildlife in Indonesia 
  • Providing a source for water in Kenya thanks to the local approach of its partner. 

How can you help?

Obtained from the Staiy Sustainability Evaluation, Impact Points are what you see next to a product when purchased from Staiy’s platform. By buying our products, you collect Impact Points which you can choose to donate to one, or more, of the One Tree Planted projects.

The points we provide our customers represent a monetary value to us. Thanks to the Impact Points system and your contribution, Staiy donates on average 1% of its revenues to these projects.

To learn more, check these incredible projects and visit your profile footprint page.