To personalise the experience for its community, Staiy has developed a style-personalisation algorithm. This tool is here to assist you and walk you through relevant choice, based on your personal style: just as you would in a physical store with a skilled assistant.
The STAIY algorithm takes advantage of the universal language of images. It is able to scan product pictures to determine the style of an item, and detect the ones that fit with the individual style of the consumer. It allows for a dedicated experience that respects each user's style.
On a practical level, the app’s onboarding questionnaire serves as a first style direction, after which the in-app feedback (likes & dislikes) allow for unique personalization of the offering. The possibility of evaluating a displayed item renders the consumer experience very interactive, while refining the recommendation process and enhancing a quality time on the platform.