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DIGITAL START-UPS OFFER CONCRETE SOLUTIONS TO FASHION INDUSTRY "Staiy is a marketplace for sustainable fashion, gathering together eco-friendly brands and products. Using artificial intelligence technologies, Staiy is able to offer each user customised recommendations, making the experience highly personalised."


ONLINE & SUSTAINABILITY ARE TWO DIMENSIONS THAT WILL LAST BEYOND THE PANDEMIC "We believe that sustainable fashion will benefit in the long run, as it delivers value and purpose to the end consumer. This overall transition will also bring back in the spotlights other forms of sustainable fashion such as second hand."

Vogue Germany

SMART SHOPPING: STAIY “At Staiy the four Italian founders based in Berlin have created a digital fashion platform for sustainable brands. That's not new. What is new is that Alessandro Nora, Ludovico Durante, Chiara Latini and Adrian Leue rely on style advice using artificial intelligence.”


SUSTAINABLE FASHION, 10 RULES FOR DRESSING GREEN: BUY ONLINE “Staiy was born between Milan and Berlin. The e-commerce platform was chosen by Matteo Ward among the most efficient: its algorithm personalizes the proposal of garments based on what, in research, is preferred by the user."

Vogue Business Talent

THE TOP THEMES AT MILAN’S FIRST ALL-SUSTAINABLE FASHION TRADE SHOW “In an effort to help people shop in a more conscious way, Berlin-based Staiy, another winner of Fashion Reboot’s startup contest for the services category, has developed an online platform ranking brands based on sustainability factors.”


STAIY. A SMART NEW ONLINE SHOP FOR SUSTAINABLE BRANDS “STAIY only works with brands which are focused on ethical and eco-friendly standards. In order to check whether the brands meet  STAIY’s requirements, each brand must fill out a questionnaire of 62 quantitative and qualitative questions and each is based on two UN Sustainable Development Goals.”


THE NEW SUSTAINABLE CLOTHING PLATFORM EVERYONE IS TALKING ABOUT. “Many are calling for us to boycott the fashion industry completely, to cancel fashion week and stop buying new items altogether. But STAIY has found a middle ground, offering sustainable alternatives to the clothing we know and love, by changing the way we shop altogether.”

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