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About us

“Welcome to your destination for a sustainable shopping & lifestyle.”

Our Mission

Staiy. is the sustainable and editorial-driven retail platform where ethics, aesthetics and innovation meet to inspire your conscious lifestyle.

We are a community of like-minded people on a mission to accelerate the transition towards a more sustainable culture.

We do this by valuing authentic and timeless pieces created ethically, using unique manufacturing, distribution and lifecycle innovations with significant attention to quality and detail. At Staiy, we want to give you the power to choose sustainable: for this reason, we will always strive to enlarge our selection of sustainable products, to share our knowledge and our grounding values, to involve you in our community. Join us, shop consciously and inspire others to increase your impact. Together, we can make sustainability the new normal.

Our Story

Berlin is where our story begins.

We are close friends from university. We moved to the city during our last year of Bachelor in september 2018. We were keen on creating something of our own, something that would last and have a positive impact. 

We were immediately drawn by the city’s vibrancy and cutting-edge lifestyle. Most of all, we were fascinated by how businesses and brands would influence people’s behavior and actions to live in a more sustainable and conscious way. 

Living in Berlin made us realize that sustainability is a highly engaging matter. It challenges people to be creative, critical and ready for a positive change. Sustainability empowers us to live better and with a higher quality and standard life. 

As we had experienced it ourselves, we decided to reciprocate this feeling of engagement by asking ourselves: 

How can we give a voice to all these emerging brands that are keen to change the way they produce for a better tomorrow? How can we introduce them to people so that we can prove that there is a better alternative when it comes to modern consumption?

This is how we founded Staiy, a retail platform gathering brands sharing our vision for sustainability to become the new standard. Staiy goes to the core of our consumption habits by offering innovative and durable solutions. 

With Staiy, we wish to convey the same feeling and atmosphere Berlin shared with us. We want to reciprocate and promote the same involvement and quality transmitted to us.


The chase of aesthetics is within our nature. 

We gather sustainable brands and designers that are bringing new shapes, materials, and concepts to life. We bring them to you in an intuitive experience, caring about the little details. 

Staiy means discovering inspiring designs, values and forms of expression through style. 

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Sustainability is fundamental and broad. It is a mindset, a core concept that applies to many fields.

We evaluate our brands with high standards under 5 Pillars: Water, Air, Materials, Work Conditions and Commitment. Each brand's score is transformed into Impact Points, which are displayed in a transparent and intuitive way. They can be collected through purchases to reinvest in environmental, social and economical restructuring. 

Staiy tells stories of tradition and innovation while respecting the balance of our resources, delivering value through and beyond its pieces. This is our sustainability.

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Each one of us has a unique style. Through our AI technology, we dedicate to our registered users a tailormade experience that respects their preferences. 

We listen to your tastes, and offer a custom-made visualization that adapts the more you give feedback. Tell us what you like throughout your browsing, and we will find the pieces you can really feel yours!

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